Email signatures can be a great way to make your emails stand out, and they’re simple to set up once you know the best practices. It’s important to understand what your signature should include, so you can send the right message to your recipients.
Create email signature in an effective way, and you’ll be able to showcase your business’s branding and professionalism — just like footer customization in email marketing software helps with branding and professionalism.

Here are some examples of effective email signatures from top professionals in various industries:
Include your name, job title, and company to start.
- Include your name, job title, and company to start.
- Use a professional email signature that doesn’t go on forever and is easy to read in the body of an email.
- Don’t include personal information like home address or phone number, since this can make you vulnerable to identity theft or other security breaches.
- Avoid using an image of your face as part of your signature because it looks unprofessional and makes it harder for others who receive emails from you to identify them as coming from you (especially if they are forwarded).
Link to your LinkedIn profile and any other relevant social media accounts
The next part of your signature is the link to your LinkedIn profile and any other relevant social media accounts. You can also link to your personal website or portfolio, as well as any other websites where people can learn more about you.
The format of links should be consistent across all of them so it’s easy for recipients to find them again if they want to search for them on a different device later on.
Add a link to your personal website or portfolio
If you have a personal website or portfolio, consider adding a link to it in your email signature. If you don’t have one yet, that’s okay! You can still add links to social media accounts and your email signature generator.
- Your website (if applicable).
- Your portfolio (if applicable).
- Social media accounts (like LinkedIn and Twitter).
- Email address. Make sure this is correct and up-to-date so people can reach you easily when needed!
Include an email address that matches your domain name
When creating an email signature, don’t forget to include an email address that matches your domain name. If you have a website and/or blog, it’s a good idea to have a domain name with the same name as your company or personal brand.
If you already own your own domain name, then it’s easy to obtain an email address that matches the rest of your online marketing efforts.
Use the same email signature across all accounts
As you go through the process of building your company’s email signature, keep these tips in mind:
- Use the same email signature design across all accounts. You want to create a unified brand and make sure that your logo and color scheme are consistent across all channels. This helps establish an identity for your company that customers can recognize at a glance.
- Make sure it looks good on all devices. Screen resolutions vary greatly between mobile phones and desktop computers, so it’s important to test out how your email signature appears before deploying it widely. If you notice any problems with legibility, shorten or condense content until everything is clear enough to read clearly on any device.
In addition, email signature generator is an excellent tool for testing how your signature will look on different devices. Most email signature generators allow you to enter your email address and preview the results before downloading them into a file that can be imported into Outlook or Gmail.
Don’t leave the subject line blank when replying
- Don’t leave the subject line blank when replying. When you reply to an email, most people will look at your signature and see that it doesn’t include a subject line. This can make you seem unprofessional and cause them to question whether they should trust anything else you say in the body of your reply.
- Use an email signature that includes your name and job title, but not necessarily other information like your company or contact information. You should put only those details in your signature that is relevant to all of your messages—if not everyone on their team knows who you are yet, then leave off that information for now!
Add a relevant quote or tagline.
Make sure that the quote or tagline you choose is relevant to your industry, your personal brand, and the ethos of your company. For example, if you are a lawyer, it would be best to use an inspirational quote from a great lawyer (or even one of the founding fathers like Thomas Jefferson).
If you are in consulting or tech, something about being creative and innovative would be good. If you’re an accountant working for a company that does financial planning for startups and small businesses, then perhaps something about people coming together as one could work well for your business email signature.
Include a logo if it works for your brand.
Logos are important for branding, but they can also be used to convey a message in a small space. For example, if you work in an industry that requires you to wear a uniform or requires that the company name is visible on your clothing and accessories, consider adding your logo to your email signature. Your employer’s name and logo should be included on all company-issued items (e.g., pens) so that people who see them think of their workplace when they use such objects.
Make it personal.
Next, you should be using your actual name. Don’t just use a title like “Chief Executive Officer” or “Founder and CEO.” That’s not personal enough for people to remember who you are when they first read your signature. Instead, use something like “Jane Smith” or even “Jane Smith, Founder.” The more personal it feels, the better.
Second, don’t make it too long either. Your email signature should include things like what job title you hold at your company (if any), where you work (city/state), and contact information that people can easily find on Google (phone number and an address)
However, email signature maker is not just about making your email signature look good. It’s also about making sure that it’s easy for people to read and understand. That means that you should avoid using any strange fonts and stick with normal, everyday ones instead. You don’t want people to have trouble reading what you wrote! Also, keep things simple by writing in short sentences that don’t get too wordy or complicated.
Let people know how you prefer to be contacted.
- Ask people to get in touch with you via phone, text, video call, or email. If a person is vague in their communication style or leaves off the exact way they prefer to be contacted, it might be a good idea to let them know how you prefer to be contacted. For example: “For additional information on this topic and other related topics, please feel free to contact me at [your phone number] or send me an email at [your email address].”
- Ask for a response within a specific timeframe. You can request that someone respond within 24 hours or less with something like “I look forward hearing from you within 24 hours so we can discuss this further” or “I look forward hearing back from you about this by Thursday morning so we can work through details before then.”
- Tell them what exactly they should do when responding back (e.g., reply back instead of calling). This is especially important if there’s something specific about your request (e.g., asking them not to call unless absolutely necessary).
Avoid using images in your email signature.
Images can be distracting and can slow down the load time of your email. If a reader is used to seeing an image in their inbox and then you send them an email with no images, they might be confused. If a reader doesn’t have any kind of visual impairment that would cause problems with accessibility, don’t use images in your signature.
Use email signature templates to save time and ensure that your email signature is consistent. If you’re sending out a lot of emails, it can be easy to forget what you need to include in the signature or even how best to format it.
Include alternative contact information for mobile users.
You have the option of including alternative contact information for mobile users. For example, if you want to ensure that people can reach you through email or phone even if they don’t have access to your website or social media accounts, add a phone number and email address to your signature.
Don’t be afraid to get creative with your contact info. Many professionals use unique characters in their signatures; for example, an attorney who specializes in corporate law might include his email address as [email protected]. Others incorporate special characters into their social media handles: for example, @[email protected]
Proofread and spell check before you hit send.
There are a few key things to keep in mind when crafting your own email signature. First, make sure the font is easy to read. Some fonts blur together and can be hard for people with poor vision or who are using their phones to see clearly. Second, make sure that the content of your email signature is clear and consistent across every email you send out.
Third, make sure it’s relevant to every message you send out; don’t include information about yourself that won’t help someone else understand why they should do business with you (or why not). Fourth, double-check all facts—your name, job title, and company info should always be up-to-date!
Finally: proofread before sending! There’s nothing worse than sending an email with typos and grammatical errors—it makes it look like you’re not detail-oriented or don’t care about quality work — both things we know aren’t true!
Use CTA
CTA stands for call-to-action; it’s a phrase or sentence that tells someone what you want them to do next. It could be as simple as “click here” or “visit our website at www.example.com”; it could also be something more specific, like “contact me today for a free consultation”.
The point is to make it clear what you want your reader to do next. The more action-oriented your CTA, the better!
Final words
Remember to proofread and spell-check your email signature before sending it out to the world. You can catch any mistakes or typos before they become public, which will make you look more professional and put your best foot forward with each reader who comes across your message.
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